The SecurEdge Blog

Helping businesses provide secure WiFi by sharing insights into WiFi design, network security, installation, and troubleshooting. You've got questions, we have answers.

Topic: Wireless Network Solution

3 Smart Ways Beacons are Changing The Event Experience
Mobility

3 Smart Ways Beacons are Changing The Event Experience

Recently I attended a marketing conference in Boston, and of course while it was exciting and full of great speakers and networking opportunities I couldn't help from feeling like the event could have stepped up their technology game.  First off the event's Wi-Fi connectivity was rather spotty and overall could have been better (but that's a different subject) and secondly, even though they were trying to enhance the experience with a custom event app it just felt like they didn't do all that they could have to take a great event and turn it into an extraordinary event. For example, they had a map service in the app, which was great considering the building was gigantic (I think I walked 10 miles a day) however, when you used it all it did was draw a line on a map from a pre-determined location to the next location.  In other words you can see on a map a line from one room to another room, kind of helpful but not interactive and not contextual. What they could have done was placed beacons throughout the event and then paired them with the app to offer me wayfinding. This would have allowed me to navigate the event from wherever I was to wherever I wanted to go in a personalized "GPS" style experience. This would have wowed me number one, and number two been a lot more helpful. What this event failed to grasp fully was how they were interacting with their audience. Marketing and event messaging used to be just that, all about the messaging. Sure sometimes a push notification can be valuable, but most of the time if it is it's because you got lucky that it happened to be at the right time in the right place. There has to be a better way than just hoping to get lucky, there has to be a way to take your messaging and actually give it personalized context to your audience. Beacons paired with the right applications can provide attendees with meaningful connections and dynamic interactions with brands, sponsors, and each other. The emphasis has shifted from what you're saying to your audience to enhancing the event experience by adding real context. 

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11 Helpful Ways Beacons are Changing Education
Strategy

11 Helpful Ways Beacons are Changing Education

It's not a secret anymore, mobile is everywhere and it's transformed how the world operates, especially in education. From BYOD and 1:1 programs to interactive and personalized learning our schools have been evolving at a rapid pace to support their students needs and demands in this new environment. However, staying ahead is challenging for even the most seasoned IT professionals and just when you thought you had a handle on things, new technology comes out set to change things once again. Beacons and location based solutions are here, but what are they and how will they be used in education? 

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Why Hotel Wi-Fi is Your Most Important Investment
Strategy

Why Hotel Wi-Fi is Your Most Important Investment

In today’s technological world you’re judged on the quality of your Wi-Fi. In hotels, this can be doubly true—they're establishments frequently dealing with business people whose online needs are often essential, travelers unwinding or simply connecting with friends and family back home. Nothing is more frustrating to hotel guests than battling with an irregular Wi-Fi connection. In fact, in a lot of cases having poor Wi-Fi quality and upset customers will negatively affect your hotel’s return on investment (ROI).

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Fix Your Wi-Fi Networks Blind Spot with Network Performance Monitoring
Mobility

Fix Your Wi-Fi Networks Blind Spot with Network Performance Monitoring

Network Performance Monitoring (NPM) handles performance measurement and diagnostics for network components to identify areas of opportunity for optimization. Largely consisting of debugging and deep packet inspection tools to facilitate fault tolerance as well as outage resolution management, the market has traditionally taken an inside-out approach to network management.

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3 Reasons “Long Range Wi-Fi” Creates Warehouse Wi-Fi Issues
Mobility

3 Reasons “Long Range Wi-Fi” Creates Warehouse Wi-Fi Issues

Wi-Fi equipment manufacturers are well known for advertising “long range wireless” or “with our system you’ll need the fewest number of access points” or “our access point can cover 10,000 sq. ft.” Or whatever the latest marketing lingo is to tell you that you’ll need less of their equipment than anyone else’s.  To me, this is like the drug commercials on TV that advertise to help you with a problem, but the known side effect is that it may cause another problem that is much worse (even death!). Before you rush out to buy some wireless access points for your warehouse wifi network, it’s important to read the fine print, or this case, understand the side effects of the poor wireless design.

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5 Hidden Costs When Deploying Wireless Networks in Your School
Strategy

5 Hidden Costs When Deploying Wireless Networks in Your School

The old adage proper planning prevents poor performance has never been more relevant than when thinking about how to deploy wireless infrastructure in a school. Over the next two years with the changes in E-Rate funding, along with the demands of common core and online testing; we’re poised to see a lot of school districts either upgrading their wireless networking or completely replacing it with 802.11ac, the newer (and much faster) wireless standard.

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