Meet Madison. Madison is an eighteen-year-old freshman at a mid-sized university. Madison has had a smartphone since she was thirteen. It’s an integral part of her life, the primary way she stays connected to her friends and, now that she’s away at school, to her family back home. Madison uses her phone to access every sphere of her life. It’s her primary vehicle for maintaining friendships, dating, consuming media, and sharing ideas. She feels lost without her phone. So naturally, now that she’s at college, Madison expects her phone to be by her side or in her hands no matter where she is on campus, including the lecture hall, lab, and study group. This generation of learners have grown up around smartphones, so it’s no surprise that they demand and expect their phones to play a big part in their college learning experience.