The SecurEdge Blog

It’s no big secret that traditional retailers are facing tough times. Every few weeks, there’s another news story appearing like this one in Business Insider declaring “More than 3,800 stores will close (this year) — here's the full list.” But what those sensational headlines don’t reveal: Last year, the U.S. retailing industry added 4,080 stores (14,248 new stores opened, while 10,168 closed).

As anyone in retail will tell you, its getting harder to get customers in the door. Online shopping provides a level of convenience that is hard to match, but don't lose heart. The discerning consumer is more interested now than ever in experiences, and providing a solid, safe, reliable guest WiFi service is one major way to create the experience your customers are looking for.   Here are 5 ways WiFi can transform your space:

When you offer Guest WiFi at your retail location, you are creating a bridge between your brand and your customers. This bridge allows for give-and-take, a mutually beneficial exchange: You provide free WiFi access for your customers, and in return, your customers provide some information about themselves (for example, their email address) to help you better understand and serve them.

Whether it's for employees, students, guests or customers, having a secure and reliable wireless internet connection is becoming more and more a standard of quality to which a building or enterprise is measured.  

If you’re considering partnering with a company that provides managed network services—or you already have—what precisely would they be doing, and what kind of value would it bring to your business?

We get really excited when we hear from IT leaders and other key decision makers looking to learn more about WiFi as a Service. When they ask us a question, that means they’re one step closer to simplifying the way they provide secure WiFi for their business or school.

Let’s pretend it’s Opposite Day, and you’re looking to deploy a slow, spotty, unreliable wireless network for your business or organization. You’re in luck! There are several common mistakes made by IT management and key decision makers, across all industries, when trying to implement secure WiFi. We’ve narrowed it down to the five worst. (You’re welcome.)

Whether you’re looking to upgrade your business’s current wireless network or implement one for the first time, you’re probably wondering what equipment you’ll need to purchase.