The SecurEdge Blog

Helping businesses provide secure WiFi by sharing insights into WiFi design, network security, installation, and troubleshooting. You've got questions, we have answers.

Topic: Guest Wireless Network

Captive Portal for Retail: Your Store’s WiFi Bouncer

Captive Portal for Retail: Your Store’s WiFi Bouncer

When you offer Guest WiFi at your retail location, you are creating a bridge between your brand and your customers. This bridge allows for give-and-take, a mutually beneficial exchange: You provide free WiFi access for your customers, and in return, your customers provide some information about themselves (for example, their email address) to help you better understand and serve them.

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Why is a Captive Portal Important for Wireless Guest Access?
Security

Why is a Captive Portal Important for Wireless Guest Access?

Have you logged onto a public Wi-Fi network in a Starbucks or Panera Bread recently? If you have, you’ve seen a log on page otherwise known as a “captive portal” page. It looks like a standard webpage and most people click through the log on process without giving it much thought. But there are some really important things captive portal pages do that you need to understand if you’re the one offering free wireless guest access.

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3 Smart Ways Beacons are Changing The Event Experience
Mobility

3 Smart Ways Beacons are Changing The Event Experience

Recently I attended a marketing conference in Boston, and of course while it was exciting and full of great speakers and networking opportunities I couldn't help from feeling like the event could have stepped up their technology game.  First off the event's Wi-Fi connectivity was rather spotty and overall could have been better (but that's a different subject) and secondly, even though they were trying to enhance the experience with a custom event app it just felt like they didn't do all that they could have to take a great event and turn it into an extraordinary event. For example, they had a map service in the app, which was great considering the building was gigantic (I think I walked 10 miles a day) however, when you used it all it did was draw a line on a map from a pre-determined location to the next location.  In other words you can see on a map a line from one room to another room, kind of helpful but not interactive and not contextual. What they could have done was placed beacons throughout the event and then paired them with the app to offer me wayfinding. This would have allowed me to navigate the event from wherever I was to wherever I wanted to go in a personalized "GPS" style experience. This would have wowed me number one, and number two been a lot more helpful. What this event failed to grasp fully was how they were interacting with their audience. Marketing and event messaging used to be just that, all about the messaging. Sure sometimes a push notification can be valuable, but most of the time if it is it's because you got lucky that it happened to be at the right time in the right place. There has to be a better way than just hoping to get lucky, there has to be a way to take your messaging and actually give it personalized context to your audience. Beacons paired with the right applications can provide attendees with meaningful connections and dynamic interactions with brands, sponsors, and each other. The emphasis has shifted from what you're saying to your audience to enhancing the event experience by adding real context. 

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4 Smart Ways To Secure Guest Wireless Access To Your Business Network
Security

4 Smart Ways To Secure Guest Wireless Access To Your Business Network

Many businesses today are scrambling to support the increasing demand for safer and faster guest wireless access to their networks. Wifi users today expect a certain level of access, you can't just throw up some access points anymore and call it a day, you need to deliver an experience to your users that enables mobility and security for both them and your organization.

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5 Lesser-Known Benefits Captive Portals Offer Your Guest Wi-Fi Network
Security

5 Lesser-Known Benefits Captive Portals Offer Your Guest Wi-Fi Network

Castles have moats. Subways have turnstiles. Even houses have doors. When you have something people want, you need to control who has access to it. For many businesses and organizations offering guest wireless access, having a captive portal can play a major role in your overall mobility strategy, not only for network security reasons but for many other lesser-known benefits as well.

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How Beacons Can Grow Your Business and Optimize the Retail Experience
Strategy

How Beacons Can Grow Your Business and Optimize the Retail Experience

Most retail businesses think about growth in terms of dollars and cents and usually they get there through advertising and promotions. Traditionally this has been via email blasts, in-store signage, coupons, discounts, sales, etc. Until recently, most of these methods of attracting customers lacked one thing, context. With beacon technology the way that retailers can communicate with customers has evolved into an interactive, contextually-based engagement between the consumer, their mobile device and the business.

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Hospital Wireless Guest Access Solutions
Security

Hospital Wireless Guest Access Solutions

Guest access is often the first application implemented when deploying a WLAN. There are many benefits to guest access ranging from creating a positive impression about the organization to providing reliable, high performance internet access without hassle.  A hospital demands an effective wireless network that can support a wide variety of devices and users, while still keeping the wireless network secure. 

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Top 3 Benefits of Secure Wireless Guest Access
Security

Top 3 Benefits of Secure Wireless Guest Access

Secure wireless guest access provides reliable and high-performance access to the internet, without requiring the user, or guest, to reconfigure their PC or device in order to connect. Having secure wifi guest access in our schools not only allows for easy connectivity, but there are minimal administration costs, all while maintaining accountability and auditing of how the network is being used.

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Captive Portal: Guest Access on Wireless Networks
Security

Captive Portal: Guest Access on Wireless Networks

What is a Captive Portal? A captive portal is a Web page that the user of a public-access network is obligated to view and interact with before access is granted. Another way of describing a captive portal, is that a captive portal turns a Web browser into an authentication device. Schools, hospitals, and many different types of business enterprises use captive portal as a means for authenticating individual users on a wireless network.  

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