The SecurEdge Blog

Helping businesses provide secure WiFi by sharing insights into WiFi design, network security, installation, and troubleshooting. You've got questions, we have answers.

Topic: Beacon Technology

The User Experience: How to Support the Demand for Wi-Fi in Schools
Strategy

The User Experience: How to Support the Demand for Wi-Fi in Schools

Nothing is worse than a slow connection. Some of us remember the days when a wired internet connection delivered a sluggish loading page or when researching online was more painful than a dentist visit. Today, however, there is no reason to not have an efficient and reliable wireless connection, both in and out of the classroom. Free wireless connectivity on campus is today's norm. No longer do students hope to have wireless internet access, today they expect efficient, 24/7 access to their school's wi-fi for their academic needs and beyond (we know you're streaming Netflix too!) Unfortunately, the ongoing trend for BYOD amongst other trends is dragging down network performance. The multiple device world of constantly streaming videos, online gaming, web browsing, and socializing can seriously slow down your network's speed.  You do not want your campus being known for terrible wi-fi, that is almost as bad as being known for awful sports or worse academics. Campus wireless networks can either increase bandwidth or follow these 4 simple tips to improve the school’s Wi-Fi network (you could do both, of course!)

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3 Smart Ways Beacons are Changing The Event Experience
Mobility

3 Smart Ways Beacons are Changing The Event Experience

Recently I attended a marketing conference in Boston, and of course while it was exciting and full of great speakers and networking opportunities I couldn't help from feeling like the event could have stepped up their technology game.  First off the event's Wi-Fi connectivity was rather spotty and overall could have been better (but that's a different subject) and secondly, even though they were trying to enhance the experience with a custom event app it just felt like they didn't do all that they could have to take a great event and turn it into an extraordinary event. For example, they had a map service in the app, which was great considering the building was gigantic (I think I walked 10 miles a day) however, when you used it all it did was draw a line on a map from a pre-determined location to the next location.  In other words you can see on a map a line from one room to another room, kind of helpful but not interactive and not contextual. What they could have done was placed beacons throughout the event and then paired them with the app to offer me wayfinding. This would have allowed me to navigate the event from wherever I was to wherever I wanted to go in a personalized "GPS" style experience. This would have wowed me number one, and number two been a lot more helpful. What this event failed to grasp fully was how they were interacting with their audience. Marketing and event messaging used to be just that, all about the messaging. Sure sometimes a push notification can be valuable, but most of the time if it is it's because you got lucky that it happened to be at the right time in the right place. There has to be a better way than just hoping to get lucky, there has to be a way to take your messaging and actually give it personalized context to your audience. Beacons paired with the right applications can provide attendees with meaningful connections and dynamic interactions with brands, sponsors, and each other. The emphasis has shifted from what you're saying to your audience to enhancing the event experience by adding real context. 

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3 Schools Creating Perfect Interactive Experiences Using Beacons
Strategy

3 Schools Creating Perfect Interactive Experiences Using Beacons

The increased proliferation of technology in the classroom has changed how students learn. New mobile classroom technology has created an efficient and effective way of making resources available to your students and faculty. However, these digital tools have also brought a disconnect between your students and the physical world. Deploying beacon technology in schools is a way to bring that connection back and help the students interact with the world through a channel they are familiar with and already understand. Beacons let you bridge that gap between digital devices and the physical learning experience.

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How Beacons Can Grow Your Business and Optimize the Retail Experience
Strategy

How Beacons Can Grow Your Business and Optimize the Retail Experience

Most retail businesses think about growth in terms of dollars and cents and usually they get there through advertising and promotions. Traditionally this has been via email blasts, in-store signage, coupons, discounts, sales, etc. Until recently, most of these methods of attracting customers lacked one thing, context. With beacon technology the way that retailers can communicate with customers has evolved into an interactive, contextually-based engagement between the consumer, their mobile device and the business.

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4 Reasons Why College CIO's Should be Deploying RTLS
Mobility

4 Reasons Why College CIO's Should be Deploying RTLS

It's not a question of if but a question of when. Of course I'm referring to RTLS or Real-Time Location Services, the popular "buzzword" you're probably more familiar with are beacons. It's time to start offering your students, faculty and even guests an interactive experience when they access your school's wireless network. Beacon technology is already gaining traction from retail to airports to large sports stadiums everyone is starting to test the waters seeing huge potential. As for colleges and universities the possibilities and reasons to start an RTLS strategy are virtually endless.

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What are Beacons and Why Should the Retail Industry Care?
Strategy

What are Beacons and Why Should the Retail Industry Care?

Imagine yourself at the grocery, choosing between several brands of shampoo. As you walk down the aisle, your phone prompts you with a notification – a ‘buy one get one free' sale on Pantene products, which just so happens to be right in front of you. This is a simple example of how beacon technology can interact with your customers on your wireless network. By using location or context-based services your able to offer your customers and/or employees a more efficient, valuable and dynamic shopping experience, but how do beacons really work and why should they be part of your retail mobility strategy? 

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How to Design Better Contextual Wi-Fi Experiences Using Beacons
Strategy

How to Design Better Contextual Wi-Fi Experiences Using Beacons

UX in terms of wireless networks and mobile devices is a concept that is complex and intricate. It also demands a high level of creativity. It has everything to do with how a user interacts with the wireless network; most of the time through mobile apps—and that means everyone from the novice user to those who are more tech-savvy must be taken into consideration. With wireless networks now starting to incorporate contextual-based interaction through the use of beacons and mobile apps a successful approach to wireless UX needs to possess an analytical side as well as an intuitive and innovative one.

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3 Brilliant Examples of How Beacon Technology is Transforming Mobility
Strategy

3 Brilliant Examples of How Beacon Technology is Transforming Mobility

Mobile devices and how we use them to interact with the world around us have been evolving—from smartphones, tablets and recently wearables—our diverse world of mobile connectivity only continues to expand. Beacon technology now offers your wireless network a whole new level of functionality through contextual experiences, but how are different types of industries leveraging beacons? These 3 brilliant use cases prove just how powerful beacons can be when implemented into our wireless networks.

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How to Improve the Patient Experience: Utilizing Beacons
Strategy

How to Improve the Patient Experience: Utilizing Beacons

Lately there has been a lot of talk about IoT (Internet of Things) and beacon technology, specifically how it will impact our mobile experiences. Although relatively new beacon technology is quickly expanding into almost every industry, including health care. Beacons combined with the right mobile apps offer hospital CIO’s an amazing opportunity to enhance the user experience through more efficient processes and improved patient-care. The only question now is how.

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