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How Will Deploying a Reliable Wi-Fi Network Boost My Revenue?

Written by Danny Mareco Danny Mareco | April 14, 2017

Reviews… whether it’s Google, Yelp, Facebook, or basically any way someone can review your small business, they’re going to happen. We all love when our pages get liked, followed or receive a thumbs-up--but what we don’t like is when someone hits us with that 1-star rating.

Deploying a reliable Wi-Fi network is a mission-critical component to delivering the user experience your guests, customers and employees want and require.

However, have you thought about how the quality of your wireless system impacts the user experience and your bottom-line?

In this blog, we want to explore four different wireless components and how they will boost your business’s revenue.

The right design = Wi-Fi Success

While every environment is unique, there are certain standards to follow to achieve the best results.

The most basic standard is having the right WLAN design that utilizes the right components or features, to satisfy the requirements of your business.

This sounds straightforward, however, not every wireless network design is created equal.

Partner with an inexperienced network engineer or think you can manage it yourself and you’re headed for some major wifi problems ahead.

For example, let’s look at the graphic below, which illustrates the financial impact the wrong design can have on your business.

Click on the diagram below to view a high-res version.


As you can see, the above design on the left is over-engineered, which is a classic sign of either using free design software or using the right software incorrectly.

In either case, you the business get a wireless system that is unreliable as well as way over-priced.


Let’s talk about access points.

As your business shifts and expands, your wifi system should be able to scale and grow with you.

This means using the right type of access points, deploying the correct amount, placing them in the optimal locations and finally configuring them properly.

The highest standard today is 802.11ac wave 2. If you can, these are the types of APs you want to deploy.

Wave 2 AC access points will deliver the performance and scalability you need to support increasing numbers of mobile devices, high-density areas, as well as supporting the rising demands from you end-users for ultra-fast wireless access.

Watch the video below to learn what impacts 802.11ac performance.

In doing so, you will be able to allow higher bandwidth consumption, which enables your customers to freely use their devices and applications as they please, in-turn, creating a better customer experience.

The type of Wi-Fi experience you provide is everything these days, if it’s high performing it leads to repeat customers and longer dwell times by those customers at your business, generating more sales and increasing profits.

Proper network security baked right in

Network access control or NAC, is a mission-critical security function that allows you to identify who, what, where, when and how your end-users and their devices are accessing your wireless network.

NAC then enables you to assign roles to those end-users or even IoT devices and enforce policies based off of those roles, through role-based access control.

Enabling you to deliver different experiences to align with the different needs and requirements of all your guests, customers, employees or again IoT devices.

With NAC, you will be able to provide your customers with exactly what they need, nothing more and nothing less.

When it comes to network security and your bottom-line there is nothing costlier than a data-breech.

It’s important to note that security features such as role-based access control are considered add-ons within some wireless systems.

At SecurEdge, this comes standard, but you should be aware that not all wireless network designs are created equal.

Check out this quick video to learn more about why you should consider NAC

Troubleshooting & Reporting

If you can’t see the problems occurring on your wireless network, then how can you fix them?

Using a network management system can decrease costs having to do with unplanned downtime, and lengthy, inefficient troubleshooting.

A NMS provides you with real-time visibility into your entire network:

  • Access Points
  • Switches (your wired infrastructure)
  • Devices
  • End-user activity

With the right network management software, your business can run tests that simulate the experience the typical end-user is receiving on your wireless network.

This improves troubleshooting, and is valuable with wifi planning by proactively testing new parts of the network before they go online, working as a preventative strategy to avoiding future wifi problems.

Having an NMS solution sit on-top of your network, effectively lowers the costs associated with troubleshooting, cutting down on lost revenue due to poor wifi performance. 

This is done through providing you with detailed reports on:

  • Usage data and performance data for different customer devices
  • Process logs
  • Historical reporting
  • Proactive Alerts

Final Thoughts

Your business's wireless system should create an enjoyable and productive user experience, and by doing so, your business will be more productive and efficient.

As a result, you'll cut down on unnecessary costs while generating higher revenue through happier, more loyal customers.

With the right wireless platform in place you can leverage new insights and new applications such as wayfinding, offering tiered services, tracking footfall and offering contextual experiences.

Just remember all of the cool things we do with wireless starts by having the right system or platform in place.

At SecurEdge, we provide the platform to deliver a reliable, robust, and secure wireless system – it’s all we do. If you have any questions or would like to discuss an upcoming project, please contact us here.

banner offering free download of wireless network design kit

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