Has e-commerce and the digital/mobile age killed the physical in-store retail experience?
Absolutely not, but it has changed how retail businesses need to think about the in-store customer experience.
Specifically, how mobile devices and the digital world has changed what's expected and required of retail businesses in order to properly support their customers evolving needs.
According to a 2015 report from IDC, "omnichannel customers are worth 30% more over their lifetime than single channel customers."
In other words, customers today are increasingly relying on mobile, Wi-Fi and other digital means to enhance and drive their shopping experiences today.
Businesses that understand this change and can capitalize on blending the mobile/digital experience with the physical in-store experience will create a distinct advantage over their competition.
Suggested Reading: "How to Save the In-Store Experience Through Intelligent Retail Wi-Fi"
Deploying the right system to do this successfully relies on a few things:
- Having clear goals (strategy)
- Implementing the right applications (intellignet add-ons)
- Deploying a fast and secure design to support everything (infrastructure)
While there are many parts to the new brick and mortar experience, having a proper wireless network design in place should be the first step you take.
Once in place, your new WLAN will allow you to support many new capabilities that will help you deliver the unique and seamless in-store experience your customers are looking for.
Check out the infographic below from Euclid analytics for a detailed description of how retail wireless networks will help shape the next-generation of brick and mortar stores.