3 CREATIVE Ways Marketing Teams Can Use CAPTIVE PORTALS [Video]
How is your marketing team reaching their customers effectively and efficiently? In the latest episode of the Wi-Fi Minute, Danny explains three innovative ways you can use captive portals to drive guests back to your business.
What’s going on everybody?
Welcome back to another episode of the Wi-Fi Minute.
So glad to have you here.
Today we want to talk about captive portals and instead of talking about it from a networking standpoint, we want to talk about it from a marketing standpoint specifically how marketing teams can use captive portals to create a better user experience, stay engaged with their customers and guests, and drive revenue.
Alright, let’s put sixty seconds up on the clock and let’s do this.
Creating a Better User Experience
With a captive portal, marketing teams can customize their splash page by uploading their logo and any type of background that they want.
This could be to focus on your branding, any specific messaging that you might have, or to highlight a current campaign that you’re working on.
You can offer your current partners or other sponsors the opportunity to upload their logo alongside yours and once customers or guests have signed in, you can drive them into one of your sponsors landing pages or one of your own.
Email Marketing Integration
With a captive portal from SecurEdge, you’re able to automatically add new users that sign in with an email address into a mailing list.
This allows you to stay engaged with your customers or guests by sending them updates on current events, new promotional offers, and your latest demand generation campaign.
The Bottom Line
Alright so there you have it, quick and painless.
There’s three creative ways that marketing teams can leverage captive portals to drive their marketing initiatives.
If you have any questions or comments, please leave them down below.
As always, you guys have been great!
I’ve been Danny and we’ll see you next time.
Danny is the Marketing Manager at SecurEdge Networks. This basically means it’s his mission in life to make sure you have the secure mobility tools and resources that you actually want and can use. P.S. He also loves a good craft beer.